Verizon CEO : Samsung could be a major player with its own mobile OS
Verizon CEO Lowell McAdam says that Samsung has the genuine capability to become a major player if it pushed its own mobile OS on all its devices. On an investor call McAdam said he thought that Samsung could be a ‘dark horse’ and give both Android and Apple a run for their money.
Simply put, he is right. Earlier in the year we posted that Samsung was investing more into its Bada OS and has a huge market share. The Bada OS is already on some selected Samsung devices across the world. Based on the success of most of its devices, and most notably the Samsung Galaxy S III, it is only playing second fiddle to Apple and the iPhone in popularity. Why would they not build on their global brand and fully introduce their own mobile OS on all its handsets?
Here is what McAdam said on the investor call:
To answer the question above; While a large part of Samsung’s success is the devices, however it should not be forgotten how much the Android OS has supported their rise in popularity. The Android OS is so versatile, has been getting better and better with every update, and essentially starting from scratch with new mainstream OS could backfire. Would the Android community embrace and jump ship with this OS, regardless of how good the hardware is?
I think Samsung should stick to what is currently working, and not get too far ahead of themselves. Now seems apt to mention the old adage about the grass being greener and all that. Would the investment that would be needed in pushing and updating a mobile OS mean a decrease in handset quality and/or innovation? Sure, the Bada OS is available on some handsets but it’s nowhere near the scale of Android. Users are demanding the very highest level of quality in both software and hardware in today’s world. Manufacturing top-notch handsets is one thing, but continuing innovation with devices and a mainstream mobile OS might be biting off more than they might be willing to chew.
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