Kindle Fire the Most Popular Android Tablet
It’s only been three months since Amazon’s Kindle Fire hit the market and in that time it has quickly become the most popular Android tablet. It has fully 36% of the Android tablet market which it has been largely stealing from Samsung’s Galaxy Tab series. Of course, this has hardly come as any surprise given the brand recognition that Amazon brings to the table.
Amazon’s original Kindle dominates the eBook market, which it practically invented. Amazon also boasts an impressive variety of digital content that it’s users can access from built in apps. Because of this, Amazon built the Kindle Fire as a media portal and this let them undersell their competition by giving it a very attractive $200 price point.
This has paid off for Amazon as people love to spend money on it. Research has shown that Kindle Fire users buy 2.5 times more paid content than users of the Samsung Galaxy Tab, the next most popular Android tablet. All this has had some people predicting that this will spell the doom for larger and more expensive general purpose Android tablets. While I think it’s a little early to tell but with tablet shipments increasing 260% last year, the tablet market is really heating up.
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