Posted Wednesday, May 9, 2012 by John Ennis in Accessories

Orange Goop Makes a Case for your Smartphone Protection Needs

Last night I had the pleasure of talking with the guys and gals behind Tech21. Now to be honest, there isn’t a ton of news coming out of CTIA, and there are more than a fair share of case manufacturers out there on the show floor. However, when there is a huge box full of orange goop, combined with a couple Abita beers, you have to check it out. Then there was a hatchet.

The orange goop is the main component separating this case from all the othe cases, and it is a pretty unique material. You can pick it up and it has a waxy almost playdough consistancy to it. You can smoosh it between your fingers, mold it into any shape, and even though I shaped the goo into a ball, when it sat in the huge box full of the stuff, it quickly flattened out and then assimilated itself with the rest of the goop. Crazy. It was explained that the molecules inside the goo lock up when impacted. So what makes this unique is the what happens when you hit it. I was given a demonstration with the hatchet. So the soft goo and sitting on the table and he hit that goop as hard as he could and something magical happened. The soft goop got hard and that’s the neat trick that these cases have.

When the case is dropped, the material becomes hard and protects the device. Since the goop is inside the case and along the sides, the impact of the fall is transmitted though the whole device and that transfer of impact is what makes the case so valuable. This also allows the case to be small and thin. It really is a neat technology and these cases are already being sold in T-Mobile stores. Look for he D30 spec.

The company is looking to grow and the tech is pretty neat, give them a look. There is a neat video of the demo over at Android Central. They even gave me a little sample of the orange goo, now to find a willing victim.

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John Ennis

Sr Editor at Android Does

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When the USAF dropped this New Jersey boy off in Louisiana, he had no idea that the fun was just beginning. John has turned wrenches on jet engines in a Combat AGE team, raided Molten Core in the day, pwn n00bs in Battlefield 3, and can speak iOS and Android.

John has a BS degree in Culinary Arts, and is working on a Master’s in Education. Married and a father of 4 boys, John gets his screen name, Broadwayblues, from the NHL team the New York Rangers, loves the NY Giants and admits that he likes the NY Mets too. He cuddles his Galaxy Nexus at night.